BMA5104



Global Strategic Management

The course aims to provide participants with the basic theoretical knowledge, skills, and sensitivities that will help them deal effectively with key management issues and challenges in today's global business environment. We intend to explore the major issues and challenges facing companies with worldwide operations as seen by the managers themselves. The questions addressed include: 1) Why do firm globlize? 2) What are the various demands of operating in a global environment? 3) What are the operating tasks involved in implementing multidimensional global strategies? and 4) What is the nature of the general management challenge involved in managing a complex organization in a rapidly evolving global environment?

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