BMA5419



Global Management of Asian Multinationals

This module aims to expose students to the challenging paths undertaken by selected Asian multinationals in their journey of globalization. The course will analyse the contextual and corporate factors that drive an overseas venturing of some pioneer Asian multinationals, which include leading corporations from Japan, South Korea, and Taiwan. Critical factors that shape their business success or failure in the global scene will be discussed. Next, the module will study the rapid rise of some emerging markets MNCs, especially those from China, India and selected S.E. Asian countries. Students will learn how isionary leadership and drastic changes in the domestic and global business contexts have shaped the internationalization strategies of the emerging Asian MNCs.

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