BMK5004



Design Thinking & Business Innovations

This module aims to raise the understanding of the significance of Design Thinking and its innovative applications to businesses. It would provide: a) insights on the cognitive issues of Design Thinking at the personal level; b) a broad review of the practice of Design Thinking at organizational level; c) an experience of the processes and methodologies needed to take a creative idea all the way to market. It does these through a series of lectures, case studies, and intensive design thinking workshops.

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