Special Topics in Marketing

This module is to provide marketing doctoral students with an orientation to current research in the field of marketing. The primary objectives are to provide students with exposure to representative samples of significant research streams, current issues, and research priorities in the marketing field, and to introduce doctoral students to the research interests of the NUS marketing faculty and visiting professors. BMK6111 will be taught over 6½ weeks and not 13 weeks and the total workload will equal to 65 hours (half of a 4MC PhD module).

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