CO5226



Public Health Communication

This module focuses on the design, implementation, and evaluation of communication programmes designed to change or reinforce health behaviour. Emphasis will be on the step-by-step process of (1) formative research and analysis (including use of conceptual frameworks, audience research, and assessment of the media, policy and service environment), (2) theory-based and evidence-based strategic design, (3) message development, pretesting, and materials production, (4) implementation and monitoring, and (5) theory-based evaluation and dissemination of findings. Upon completion of this module, students will be able to develop a work plan for a health communication project.

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