Digital Entrepreneurship

The course will cover trends in the digital marketplace and emerging high-growth opportunities for digital businesses. The course will highlight issues facing companies with new products and services in an ever-changing digital marketplace. While the course will provide an overview on structuring of new ventures, the primary focus will be on opportunity identification and sources of competitive differentiation, particularly as they relate to digital innovation. To hone these skills the students will communicate by crafting a business plan.

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