The Business of Software

The software business well exceeds a trillion dollars, covering companies that sell software products as well as corporations that depend primarily on software technology for their business. The course will cover the evolution of software business, and the continuous reshaping of industry. Students will be exposed to market dynamics affecting the birth, growth and transition of these businesses. The course will investigate business strategies followed by these companies. Students will be encouraged to reflect on trends emerging from the integration of innovative technologies and evolving consumer and enterprise needs. There will be special emphasis on Asia-Pacific markets and businesses.

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