EL3257



Investigating Language in the Media

How do print, broadcast and electronic media shape language use? In this module, we consider the complex interplay between the language styles and rhetorical structures favoured in different media genres. Using real media texts, including news stories, advertisements, broadcast talk and blogs, we will pay particular attention to the ways in which storytelling, persuasion, language play and taboo language function to achieve specific communicative purposes. Our overall goal is to develop an integrated and richly nuanced understanding of the discourse patterns employed in media genres of various kinds, using a hands-on approach that strongly emphasises student participation in every class.

Login Required