IS3260



Gamification for Organisations and Individuals

Gamification is the use of game play thinking and mechanics to engage audiences. For the younger generation, gaming has become part of their lives, and thus it is desirable to use games to engage them at work and as part of marketing strategies. The goal of this module is to provide students with an introduction to gamification and funware. Lectures will cover the various game elements, their psychological impact on people and ways to deploy them. Students will also work on group projects to learn to deploy gamification.

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