Business Analytics

The objectives of this course are to introduce students to the concepts, methods and techniques of business analytics. Students will gain the requisite skills to perform analytics in a real life business scenarios through workshops and assignments using tools. Topics included in the course are: • Introduction to Business Analytics (NEW); • Business Intelligence fundamentals (NEW); • Exploratory data analysis and visualization; • Segmentation and clustering; • Market basket analysis; • Advanced modelling using decision trees, rule induction, regression, neural networks; • Data mining for CRM and market planning; • Data mining tools. This course is highly appropriate for all professional workers who must process and analyze large amounts of data for corporate decision making.

Login Required