KE4204



Business Analytics

The objectives of this course are to introduce students to the concepts, methods and techniques of business analytics. Students will gain the requisite skills to perform analytics in a real life business scenarios through workshops and assignments using tools. Topics included in the course are: • Introduction to Business Analytics (NEW); • Business Intelligence fundamentals (NEW); • Exploratory data analysis and visualization; • Segmentation and clustering; • Market basket analysis; • Advanced modelling using decision trees, rule induction, regression, neural networks; • Data mining for CRM and market planning; • Data mining tools. This course is highly appropriate for all professional workers who must process and analyze large amounts of data for corporate decision making.

Login Required