MNO3313K



Topics in Mgt: Managing China Venture

This module aims to expose students to the emerging role China plays in the global political/ economic scene and the market opportunities China offers to business investors worldwide. Latest plans on China’s economic restructuring and regional integration to boost domestic consumption will be reviewed. The module also discusses critical challenges executives face in managing a China venture. These include decisions and actions on modes of entry; access to target market segments; sourcing of suppliers and choice of venture partners; creation of distribution network; control of product/service quality; management of government relations; containment of costs; and talent acquisition and retention.

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