Marketing Of High-Technology Products And Innovations

This course has been developed to equip students with the knowledge and skills to assume marketing responsibilities in High Technologies organizations. With the practical knowledge and skills on the marketing of high technology products and innovations, students can then craft out value added strategies to support their organization’s marketing activities. The course adopts an intensive team based hands on approach incorporating cases studies, group discussions, role plays as well as the preparation of a high- tech product Marketing Plan and presentation.

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