MT5016



Business Models for Hi-Tech Products

The aim of this course is to help students create business models for high-technology products and services. A successful business model includes consistency among choice of customers, value proposition, scope of activities, method of value capture, and method of strategic control. This course uses examples from a broad set of industries and detailed cases to help students understand the elements of a business model and the importance of consistency among them. It uses group projects, individual papers, and class participation (particularly in cases) to assess student performance.

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