Social Media in Communication Management

The focus of this course is on the dynamics and management of social media and how it has changed communication management, especially in the fields of public relations and advertising. Topics examined include the impact of digital influence, the relationship between traditional and social media, social media trends, pitfalls in the use of social media, management and evaluation of social media, the future of social media and the “internet of things”. This course will also touch on current issues affecting the industry due to the rise of social media and the resultant implications for both industry and society.

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