NM3217



Design for Strategic Communications

This module introduces students to the principles of communication design that meet strategic communications objectives and engage the student in communicating effectively through a visual literacy in addition to verbal messaging skills. With emphasis on communication management research and planning, the course is designed to help students understand theories and concepts of visual communication and the design and production processes. The course aims to (1) communicate through visual media used by communications professionals; (2) recognise and apply principles of design in print and online publications; and (3) plan and manage the design process, from initial development to the final product.

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