NM3234



Leadership, Organisations and New Media

The module explores the role of communication and new media in effective leadership and organizational strategies. The course introduces students to the communication involved when leaders attempt to influence members to achieve a goal. The module looks at topics including power, credibility, motivation, research on leader traits, styles, and situations within the context of organisations. The module also examines current models of leadership within the frame of new media. The different leadership challenges posed by different groups and organizational types will also be explored.

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