NM3235



Corporate Social Responsibility: Research and Practice

Corporate social responsibility (CSR) has emerged as a particularly important issue for organizations. Most importantly, public relations and communication professionals are often tasked with leading CSR efforts in organizations and are increasingly expected to develop CSR-related skills. This module examines key issues and debates in CSR in both international and Asian contexts and focuses on the communicative aspects of CSR. Students enrolled in this course will discuss classic and cutting-edge research in CSR and will be able to critically assess CSR issues, practices and communication specific to an organization and craft a strategic plan for CSR.

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