NM4207



Managing Communication Campaigns

Managing Communication Campaigns is the capstone module of the communication management sequence. It is designed to strengthen advanced students understanding of communication management principles and to provide opportunities for practical application of those principles to public relations problems or opportunities facing local or global organisations. It provides guided practice in conducting situational research, case studies and environmental scanning, formulating strategies to meet communication objectives, providing collateral materials designed to meet those objectives, evaluating communication effectiveness, and tracking and managing issues that can impact an organisation or its publics.

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