Designing for an Integrated Communications Environment

In our world where audiences demand instant and varied channels of information, this course navigates students in messaging and production through print and multimedia platforms. It expands on communication design skills acquired in NM3217 Design for Strategic Communications and focuses on creating multi-page public relations publications, especially through the use of digital and interactive technologies. The course helps students in: communicating effectively through research and strategy; applying and packaging communication messages and design across print through interactive publications; mastering the planning, preparation and management of the design workflow; and developing an appreciation for visual literacy.

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