User Experience Design

This is an interactive media design capstone module that explores "user experience design" (UXD), where main concern is design and evaluation of overall quality of the interactive experience a person has when interacting with a product or a system. Students will learn relevant theory and design techniques as well as engage in sustained design and evaluation activities. Concepts introduced include user-centric design, desirability, affordance (real and perceived), emotion design -- as well as related concepts and insights from psychology, computer science, semiotics, and marketing research. The module includes a studio component that involves semester-long design and evaluation of original prototype.

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