NM4228



Crisis Communication

This module, which focuses on crisis communication and management of traditional and new media, emphasizes application of theories, strategies and tactics from a communication management perspective. Students will learn the fundamentals about how organizations and corporations manage and communicate during crises. Students will develop an understanding of crisis communications theory, types of crisis, crisis communications plans, and crisis responses. The module will focus on effective communicative approaches to emphasize renewal, growth and opportunity in crises including rumors and cybercrises, natural disasters, product failure and product tampering, environmental crises and consumer-caused crises.

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