SG5013



Software Entrepreneurship

The overall objective of the course is to help the student understand the business of software, i.e. how to build and sell software for profit. The main topics covered within the course are these: Marketing - the concept of the market; market research, selection and targeting; pricing, promotion, sales and distribution; customer service and support; dealing with the competition; feedback from markets to product development. Product Development - the place of technology in the human world; designing for the user community; turning a prototype into a product; product quality and customer satisfaction; turning a product into a product line; internationalization. Key Business Issues - business structure and organization; business finance; the legal background; business plans and their purpose; strategic partnerships. There will be a marked assignment. This course is suitable for all IT professionals who wish to create and sell IT products and services.

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