A standard way of thinking about arguments privileges reasoning over other modes of persuasion. In other words, good arguments persuade by only relying on logic. They avoid an overreliance on excessive emotional language or on a speaker’s expertise. This module challenges these understandings of argumentation and demonstrates that logic must be considered in its relation with emotions and ethics for arguments to be persuasive. Students will begin with the Aristotelian tradition and read contemporary treatments of the issues. Further, students will put rhetorical theory into practice by constructing logical, affective, and ethical arguments.